Keeping Things Fresh While Growing Your Business

Posted by The Align Team on Apr 24, 2017 9:01:00 AM

With Earth Day and Arbor Day, April has no shortage of focus on nature, growth, and renewal. Running a company is hard. At the beginning there's so much excitement and fresh energy and it's natural for that initial rush to ebb into a daily routine, but when that routine becomes a rut how do you breathe new life into it and capture the spirit of those early days?

How To Keep Things Exciting When Growing Your Business


Refocus on Your Core

Every start-up has an initial idea that propels it forward. It’s rare for founders to begin companies without a plan of what their product/service will be and what they hope to do.

When things start feeling stagnant, return to your organization's core purpose and rethink your role's impact. It can also be helpful to focus on what differentiates your organization from its competitors.

Why did you join this organization in the first place? What excites you about your company? What in your work brings you passion? 

Reigniting old flames can help you come to terms with the fact that although your company might not be floundering anymore, your work is still meaningful and makes an impact. 



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Try something new! Companies that are flexible and adapt to new pressures are more likely to succeed in the long run. 

Even if your company seems to be chugging steadily along, think of ways you can make small changes or improvements. 

Can one of your company's processes be reworked? Are there new skills you can learn to improve your role? (Pro tip: the answer to this one is always YES.)

Companies that hope to scale up need a great deal of effort early on, but many entrepreneurs continuously network in their field, tweak their product, and look for new markets.

If you continue to incorporate new ideas and strategies when growing your business, it’s more likely that you’ll be able to get to see consistent growth and revenue rather than a quick burst of growth followed by stagnation.

Cut the Dead Ends


Ever known someone who receives flowers as a present and refuses to throw them out no matter how old/rotten/decrepit they look? Not so pretty. 

Although we may not like to admit it, it's also important to acknowledge when you need to pull the plug on a project, venture, or enterprise. If you keep reworking and adjusting only to see no headway no matter what you do, it might be time to cut the dead ends. 

Long, drawn-out tasks with no clear signs of success can greatly increase feelings of apathy, frustration, and boredom. 

While it can be hard to let go of an idea you're truly passionate about, sometimes you need to just bite the bullet, take the L, and move on to your next venture. 

While people usually associate start-ups with dynamic, quick-paced activity, it can be hard to move past plateaus and slumps. Use these tips to keep things fresh while growing your business and help your team stay motivated.

Want more insights on growing your business? Check out some of our other posts:

6 Business Tools to Help Your Company Scale Up

What Ancient Proverbs Can Teach Us About Modern Business Success

Want more resources to get your company to the growth-stage in no time? Download our one-page strategic plan template to identify your company's main targets and KPIs moving forward.


Topics: Consistent Growth, business success

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