Business experts will tell you that being a strong communicator is an essential skill for any leader, and the quality of communication in your company can make or break your chances of success. To meet your objectives, learn why goal-oriented communication helps your team execute strategically.
Why Goal-Oriented Communication Works
Effective communicators are more adept at expressing their ideas, and therefore more likely to get help from investors, potential business partners, and clients. There are many tactics, tips, and tricks to teach leaders how to communicate more effectively.
But to execute strategically on your business objectives, you need goal-oriented communication throughout your organization. Goal-oriented communication is simply the act of using communication as a means to achieving a goal.
What does that mean? Executives and managers need to explain to employees how their work affects
the business’s overall priorities. Be clear in your expectations on what tasks employees need to complete in a given time period and how their projects ladder up to company endeavors.
When your entire team is aligned around the same chosen objectives, you set yourself up to see tangible progress. Employees who can see the value of their work are more likely to remain engaged and motivated in their daily tasks.
A culture of open communication in your organization is immensely helpful in and of itself. But if your main focus is on achieving your company’s goals, then your business objectives and their significance need to be articulated, emphasized, and reinforced.
It can be easy for businesses to stray from their initial purpose as they start scaling up, but using communication focused around your primary objectives can help you remain oriented around your goals.
Another thing to keep in mind with goal-oriented communication is to be clear and intentional both in how you explain company goals and in your daily interactions with your employees.
Gazelles CEO Verne Harnish claims specificity is a clear area where companies often fall short. In line with the Rockefeller Habits proven practices, Harnish recommends that a company’s teams or departments should get together for “daily huddles” to discuss what’s going on for each member that day. But to keep everyone focused, he says that the communication in huddles needs to be specific and clear about what projects people are working on, who they’re meeting with, etc. This is not so that higher-ups can micromanage their employees, but to keep everyone aligned and in-the-loop.
Being specific in explaining how certain projects relate to overall business objectives is immensely important, but being explicit in the language you use to set your goals will also lead your organization to a higher likelihood of achieving them. For example, one of the most common New Year’s resolutions is to lose weight. But people often fall off the weight-loss wagon quickly, and one of the reasons is lack of specificity. Rather than setting vague goals like “eat healthier” or “exercise more,” health experts suggest that dieters should create more precise, actionable goals such as eating a certain number of calories per day or working out a set number of times per week.
Specificity makes it easier to measure your goals, and it also helps you hold your team members more accountable. Using specific, detailed language in your communications will help your employees visualize the end result and how to get there.
No matter what your business is trying to achieve, goal-oriented communication is the tool to help you execute. Assess how your leadership team communicates now, and see if there are changes you can make to promote dynamic change and see tangible progress moving forward.
To learn more about processes designed to help you scale up, download our Rockefeller Habits Execution Checklist.